01. skills
Adobe Creative Suite
50%
Branding
85%
Content Creation
90%
Copywriting
80%
Leadership/Management
95%
Paid Media
60%
Reporting & Analytics
90%
Social Strategy
90%
I'M
diana
mabie.
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Pablo Picasso by day, Martha Stewart by night. I'm a human Swiss Army knife.
With 11 years of social experience delivering ROI for high-profile global brands, I blend creative flair with analytical prowess to drive success in the beauty, tech, entertainment, CPG, and food & beverage industries. While currently in the beauty space at Rodan and Fields, my client portfolio includes industry giants like Twitter, Amazon, Apple, Netflix, Warner Bros., and Dole.
From managing social media brands with 1M to 75M followers to crafting award-winning strategies, I connect with niche audiences and reach mass markets. I'm experienced in organic social, influencer marketing, and paid media, using a data-driven approach to inform optimal social activations that consistently achieve measurable success recognized by executive leadership.
about me.
11 years in the making!
2018 - Current
5 years 11 months
2017 - 2018
1 year 7 months
24/7 Laundry Service
Senior Social Analyst
Your pivot table extraordinaire.
Through number crunching and analytical storytelling, my capabilities in data compilation and conclusive testing extend far beyond query building. Not only was I accountable for predicting the future for key players in the tech industry, but I also shifted consumer perception.
Clients: Twitter, Amazon, Apple, Hennessy
Director, Social Media Marketing
Your solution-oriented leader.
Identifying social opportunities through insights and research has improved digital revenue in the premium skincare landscape. Mentoring and leading direct reports? Training thousands of influencers on social best practices? I'm at your service!
2015 - 2017
1 year 5 months
RED Interactive Agency
2014 - 2015
1 year 7 months
Lead Social Media Manager
Your fearless leader, influencer, and department architect. By combining critical thinking and immaculate communication skills, I assembled a social media department of five to take on the tech, creative, and entertainment industries. From managing and teaching social strategy to pitching campaigns to clients, my goal was to increase ROI and brand affinity.
Clients: A+E Networks, WGN, FOX, LEGO, AMC, Crayola, Ubisoft, Warner Bros., DICK'S Sporting Goods, Netflix, Hulu, Disney, Pocket Gems, Michelob ULTRA, Bud Light
Social Control
Lead Social Media Manager
Your wordsmith, proficient paid media expert, and brand ambassador. Not only did I rise through the ranks from Content Producer to Social Media Lead within my first 6 months, but I also became a qualified and proficient paid media phenomenon. Adjusting a $1.5MM annual paid media budget, building SOWs, and conducting omni-channel marketing endeavors were top priorities.
Clients: Western Union, Nautica, Dole Packaged Foods, Royal Basmati Rice, Blu eCigs, Jollibee, MedPost Urgent Care, Sketchers Performance
Preview recent work via the videos below + take a peek at more in-depth social projects.
02. experience
03. portfolio
Call me, mabie?
Don't be shy! Reach out, ask a few questions, or tell me your life story. I'm all ears.